Unlocking Emotions in Design

Unlocking Emotions in Design

A Comprehenisive Guide to Kansei Engineering

Simon Schütte, Anitawati Mohd Lokman, Shirley Coleman, Lluis Marco Almagro

Industri & teknik


220 sidor

ISBN-13: 9789180070362

Förlag: Books on Demand

Utgivningsdatum: 31.10.2023

Språk: Engelska

Färg: Ja

200,00 kr

inkl. moms / exkl. frakt

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"Unlocking Emotions in Design: A Comprehensive Guide to Kansei Engineering" delves into the captivating realm of Kansei Engineering, an innovative methodology originating from Japan that revolutionizes product design and development. Unlike traditional approaches, Kansei Engineering places emotions and psychology at the heart of the design process. By unraveling the intricate tapestry of users' emotional responses and psychological nuances when engaging with products, this methodology transcends mere functionality to craft profound user experiences.

Through insightful examples and a didactic journey, this book demystifies the foundational tenets of Kansei Engineering. As readers embark on this voyage, they'll traverse a landscape of diverse tools meticulously tailored for the methodology's application. These tools, akin to a craftsman's instruments, empower designers to decipher the intangible intricacies of human emotions and weave them seamlessly into their creations.

Readers will emerge with a profound grasp of the Kansei Engineering methodology. Armed with this enriched comprehension, they will be adept at carrying our their own Kansei Engineering studies, a testament to the book's efficacy as a transformative learning resource. As designers and enthusiasts embrace the teachings held within, they will wield the power to evoke precise emotional landscapes through their creations, ultimately fostering unparalleled user satisfaction and profound engagement.
Simon Schütte

Simon Schütte

Simon Schütte is an Associate Professor
at Linköping University in Sweden at the
division for Product Realisation. He
started research on Kansei Engineering
in 2001 and has since developed a
Europeanized version that can be
applied in industrial affective product
development processes.

Anitawati Mohd Lokman

Anitawati Mohd Lokman

Anitawati Mohd Lokman is a full
Professor at University of Technology in
Selangor, Malaysia. Her research
focuses on emotional user experience
including Kansei Engineering. Anitawati
has a long experience in application and
development of Kansei Engineering

Shirley Coleman

Shirley Coleman

Shirley Coleman is Technical Director
and Principal Research Associate at
Newcastle University in the UK. Her
expertise of research focuses on
statistical modelling, problem solving,
data visualization and business
statistics. Shirley has many years
experience in the usage and application
of Kansei Engineering

Lluis Marco Almagro

Lluis Marco Almagro

Lluis Marco Almagro is an Associate
Professor at Polytechnical University of
Catalunya in Barcelona, Spain. His field
of research is industrial statistics. In
2011 he wrote his PhD Thesis on the
topic of evaluation methods in Kansei
Engineering technique.

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