How to Win in Key Account Management
Experiences of a scarred KAM
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This is not a theoretical book. It is all about how to do it in real life. Regardless if you are a beginner or if you are already experienced in the business, there are ideas and inspiration to pick up.
The reader gets a lot of practical tips:
How to analyze, plan and influence.
How to work in teams, local and global.
How and when to look at partnership.
How to sell professionally and effectively.
How to set pricing, negotiate and follow up.
How to manage problems.
How to use the right attitude.
How to increase the probability to win in every step.
Everything explained in a down to earth language, with a lot of examples and a twinkle in the eye.
Whether you take the book from scratch and do everything in it, or use your current work methods and add or change what can be improved, it will help you in increasing the probability to win.
And that is what it is all about.
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